Barber using Original Pomade

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EXCLUSIVE INTRO DEALS

Build Your Backbar

Utility Cream Box Set, Professional Exclusive

Utility Cream Box Set

Limited time offer! Includes 3 different sizes of Utility Cream

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Pro exclusive, Ready or Not

Ready Or Not

Our starter deal that includes everything you need at your station

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Pro exclusive, King Me

KING ME

Bring King Mode to life with a floor display that speaks volumes

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Next Level Intro, Professional Exclusive

Next Level

Take your shop to the next level and retail a wide variety of products

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Johnny B. 2026 calendar

2026 Calendars Are Now Available

Designed and illustrated by artist Roy Tahitnen, this year’s visual takes inspiration from an iconic James Dean photo. With rolled sleeves, the Johnny B. Work Apron, and a classic barber-pole in the background, it delivers a craft-driven look that keeps the Johnny B. spirit front and center.

ORDER FOR YOUR SHOP

IT’S ON THE HOUSE

SCORE FREE GOODIES

Razor

FREE Razor With Shave Item

Product rack

FREE Product Rack $750+

FROM THE CHAIR TO THEIR HANDS

RETAILING SUPPORT

Gray "The One" Shaver

“THE ONE” SHAVER

JB X Stylecraft

Engineered for precision, efficiency, and unmatched performance, this revolutionary tool sets a new benchmark for professional barbers, stylists, and grooming enthusiasts alike.

SHOP TOOLS
Johnny B. CEO presenting in front of a group of barbers

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EDUCATION TEAM

Join a strong group of dedicated barbers with exclusive access to brand matters. Learn what it takes to represent the brand and how to lead education for our vast distributor network.

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EDUCATORS OF THE QUARTER

Meet the educators driving the culture—dedicated to inspiring through technique, education, and passion for the craft.

Johnny B. Educator Abraham Torres

AB Torres

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Johnny B. Educator Sergio Aranda

Sergio Aranda

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JB Educator McKayla

McKayla Holmes

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BLOGS

LEARN FROM THE PROS

Barber applying product to client's beard

Four-Step Shave Method

The shave is just as important as the haircut. The 4-Step Shaving Method produces the best experience possible with quality products, leaving skin soft and refreshed.

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Barber cutting client's hair

Four-Step Cutting Method

A core component of the Johnny B. curriculum, the 4-Step Cutting Method is a thorough way for the barber or stylist to check the cut on both dry and wet hair.

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Barber shaving client's beard

Pro rewards

At Johnny B., we know that the best recommendations come from people who trust us—like you! Introducing our Referral Program, designed to reward you for sharing your great experience with fellow barbers alike. You share, they apply, and you both earn.

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