Hold Up Hair Powder

17g

$25.00

Hold Up Hair Powder

4 reviews

$25.00

In stock

This lightweight, ultra-fine silica powder delivers buildable volume and a natural matte finish for all hair types, with or without a blow dryer. The Italian-made, water-soluble formula provides medium, reworkable hold that absorbs moisture and adds texture without grit, residue, or flaking. Apply at the roots for lift or through the ends for definition.

Hold: 8/10

Shine: 1/10

Top Hairstyles: French Crop, Textured Quiff/Fringe, Bedhead Lived-In Look

ADD ON WITH:

Hold Up Hair Powder new bottled packaging

Versatile Styling

Create instant volume and texture

Premium Italian Ingredients

Lightweight formula made with sea salt and silica

Pliable

Allows for movement without breaking hold

Johnny B. styling matrix showing the Shine and Hold levels of all Johnny B. styling products

"Hold Up isn’t just ordinary hair powder. The amount of volume this lightweight product creates is impressive, and its ability to give even the straightest hair texture and the illusion of density is crazy. It’s my favorite product: I use it on most hair types, it’s easy to use, and it’s the best product to cocktail. This isn’t for barbers only. Use it to add texture and volume into updos, every day styles, or in between washes."

— Mckayla H.

@themckaylaholmes

"Hold Up was a result of the Edgar haircut trend, when hairstyles were much longer on top. I wanted to create an easy way to make hair look stylish and full of texture while enhancing its natural movement."

— Alfonso Añorga

Separate dry hair using clean fingers and lightly shake directly into the roots to achieve volume or work through to the ends to achieve texture. The water-soluble formula rinses out with ease. For Safety Data Sheet, click here.